The Profit Trick

Archive for August, 2008

Another Lesson From Integration Marketing

August 1, 2008 12:58 pm

Ok…

My eyes are GLUED to “Integration Marketing”, but this one’s so good that I wanted to share it:

Why do most businesses fail? Because they feel compelled to keep on trying different approaches instead of simply scaling what already works.

(Source: “Integration Marketing”, by Mark Joyner, ebook Version, p.29)

If you don’t see how powerful this simple thing is, you’re probably not running a business.

(Anyway, it only really makes sense when you read it in context. So head over and get your free copy.)

PS: I’m not even using my affiliate link. No time to fumble around with that now, just wanna get back to reading, this is how good this stuff is.

Integration Marketing

12:35 pm