The Profit Trick

Archive for September, 2008

Twitter – Don’t follow everyone

September 19, 2008 8:40 am

Here’s some things I learned about using Twitter:

Don’t follow anyone just reciprocal because they follow you. There’s different reasons for that. First – do you really have time to follow thousands of people? No way.

And then, what does it look like if you’re following thousands of people? Everybody who looks at your Twitter account can see how many people you are following.  So what does it look like if you have 200 followers and are following 2000 people? It’s kind of like the guy who’s calling five people every day to hang out together, but nobody really wants to, but some people just accept it because they can’t say no. Think that’s funny? Well, it IS funny, but it’s human nature too. Don’tunderstimate this simple stuff.

It’s kind of like in high-school, but adult life is really like another version of high-school life, plus we’re acting like we’re not high-school kids anymore…

Wanna Work for $3 / Hour?

September 17, 2008 11:28 am

See, many people who are worth $50 per per hour are actually spending lots of time every week on stuff that they could pay somebody $3 per hour for.

I recently talked with a friend who wanted me to help him upload pictures to a Joomla site, and my response was: Dude, I love to help you, and the best way I can think of to help you is by telling you: pay somebody to do it for you!

He was the third day into uploading pictures on that freaking Joomla site, this was the state he was in when he came to me, his eyes were red, his fingers almost swollen from all the mouseclicking (ok, I’m going a little over the top, but you get my point)… And he told me: “No, I can use the money for better stuff.” Now, this friend is not stupid, but something about that was not so smart… because I know when he worked on his other business (selling financial services) he could make a couple of Benjamins a day just like that. And here he was, telling me: “No, I can use the money for better stuff. I’d much rather spend a week doing stuff that I could outsource for $3/hour than making a couple of Benjamins in a day.” Funny thing is, even after I pointed it out, he did not agree with me. Anyway, I told him I’m gonna outsource it for him, paying out of my own pocket – and that’s when he all of the sudden decided that outsourcing wasn’t so bad and he actually did it himself.

Funny, right?

Why Prospects Don’t Buy

September 9, 2008 9:56 pm

When somebody tells you they don’t have enough money to buy your product or that it’s too expensive, then it really just means: “I don’t want it that much. The money is worth more than the product to me.”

But it also means that your prospect is SOMEWHAT interested. Otherwise she wouldn’t even be thinking about price at all.

But you haven’t demonstrated enough value yet. You have to show them that ONLY your product can give them the exact outcome they crave. And you have to tell it to them in a way they believe (using specificity, testimonials, screenshots and other social proof elements).

Mark Widawer wrote a great post on why people don’t buy, according to Frank Kern…

Get More Done With Less Effort

7:36 am

Your own personal productivity is the most important thing in your business.

Even when you have top-employees – you need to be on top of your game.

That’s why every entrepreneur should know how he functions most efficiently.

Sure – to some extent it’s different for everyone. But something is just human nature.

For example: distractions clutter our mind and take out lots of productive force from our minds.

That’s why you need uninterrupted chunks of time. Eben Pagan, who’s running the $20 million internet business that he started from scratch from his bedroom, made a great free video on productivity.

One thing you should do for sure is:

  • don’t check your emails more than 3 times a day
  • don’t check your emails first thing in the morning.
  • first thing in the morning: get a good start that puts YOU in a good state. (good food, good exercise)
  • reserve a two hour time slot for the most important tasks in your business. Be sure to not be interrupted under any circumstances during this time. (Turn off the phone and blackberry)
  • after 50 minutes of work, do a 10 minute break.