The Profit Trick

Another Lesson From Integration Marketing

August 1, 2008 12:58 pm

Ok…

My eyes are GLUED to “Integration Marketing”, but this one’s so good that I wanted to share it:

Why do most businesses fail? Because they feel compelled to keep on trying different approaches instead of simply scaling what already works.

(Source: “Integration Marketing”, by Mark Joyner, ebook Version, p.29)

If you don’t see how powerful this simple thing is, you’re probably not running a business.

(Anyway, it only really makes sense when you read it in context. So head over and get your free copy.)

PS: I’m not even using my affiliate link. No time to fumble around with that now, just wanna get back to reading, this is how good this stuff is.

No Responses to “Another Lesson From Integration Marketing”

Care to comment?