If you’re involved in Internet Marketing at all, you are aware that John Reese just launched his Traffic Secrets 2.0 course.

Every online marketer is basically promoting this – everyone is offering some kind of special bonus for this course if you buy through him.

A custom made website, an ultra-important DVD set, a private coaching session, a point-n-click profit system, etc. etc.

But one marketer made a bold step and stands above the crowd:

Frank Kern.

What did he do? He sent out an email to his list telling them: buy this course wherever you want from whomever you want, just buy it before July 16th. And you’ll get two of my top-content DVDs for free. Even if you don’t buy through me.

Now why did he do that?

1) Because everybody and his mother bought TS2.0. Now, Frank conctacted John and told him about this and offered him to send all the DVDs to the fullfillment company so they include it in the package. This way, he get’s to “jump on the bandwagon” a little bit, because everybody who ordered TS2.0 will now also know the name Frank Kern and will associate it with something positive because he delivered pure value.

2) Frank’s a cool dude.

So, whatever your business is (even if you don’t do anything online) ask yourself: how can I create goodwill? The more the better!

Categories: Internet Business
No Comments »