When somebody tells you they don’t have enough money to buy your product or that it’s too expensive, then it really just means: “I don’t want it that much. The money is worth more than the product to me.”

But it also means that your prospect is SOMEWHAT interested. Otherwise she wouldn’t even be thinking about price at all.

But you haven’t demonstrated enough value yet. You have to show them that ONLY your product can give them the exact outcome they crave. And you have to tell it to them in a way they believe (using specificity, testimonials, screenshots and other social proof elements).

Mark Widawer wrote a great post on why people don’t buy, according to Frank Kern…

Categories: Marketing